.Article Views: 15.Ever before wondered exactly how an electrical engineer winds up managing an influencer advertising platform? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Show.Key takeaways:.Why exchanging protocols led to being alone (and also a career pivot).The magic formula: legitimacy + consistency = influencer excellence.B2B influencer advertising in Asia: It's happening, yet slowly.AI influencers: Cool, but probably won't change your BFF's Instagram.The remittance issue tormenting influencer advertising and marketing (as well as exactly how Partipost is actually addressing it).Fun fact: Jonathan's dad expects Mondays. Yes, you review that right.Bottom line: The influencer marketing garden is actually developing quicker than you may claim "wipe up." Coming from micro-influencers to AI avatars, the video game is actually changing-- however credibility still preponderates.Thus, prior to you underrate that friend along with 200 followers as "certainly not influential," keep in mind: around the world of nano-influencers, your bestie might simply be actually the upcoming large trait.Listen for more influencer ideas and possibly pick up a tip or more for your own Instagram activity!